VASUMA > Sales Agents
Vasuma is seeking sales agents eager to bring the collection to new markets
Vasuma is considered one of the main independent Scandinavian eyewear brands.
Built on clear Scandinavian design DNA and a focused, trend-aware product portfolio drawing inspiration from iconic cultural movements and timeless design eras. With proven sell-through, well-balanced pricing and strong brand presence, Vasuma is already fast-moving across multiple European markets.
Why Vasuma works:
Strong and recognizable independent brand identity
Focused collections with consistent sell-through • Clean pricing and reliable reorders
Established presence and momentum across Europe • Solid digital visibility and professional brand support
Structured support and service for opticians
We are looking for established sales agents who:
Have strong relationships with independent opticians in their local market
Primarily work with independent optical stores, not chains or price-driven volume
Represent a well-curated brand portfolio with a clear design-led positioning
Can clearly explain how Vasuma fits their portfolio without overlap
Have strong market knowledge and a clear view of growth potential
Are motivated to build a brand long-term with realistic expectations
Are willing to prioritize Vasuma as a focused brand
Work with a structured and professional sales approach
Communicate clearly, focusing on product value rather than hype
Respect pricing discipline and an optician-first business model
Contact co-founder Lars Malmsten, lars@vasuma.com, +46732420901
Also available for appointments at Mido Academy, stand 6 AY49