VASUMA > Sales Agents

Vasuma is seeking sales agents eager to bring the collection to new markets

Vasuma is considered one of the main independent Scandinavian eyewear brands.

Built on clear Scandinavian design DNA and a focused, trend-aware product portfolio drawing inspiration from iconic cultural movements and timeless design eras. With proven sell-through, well-balanced pricing and strong brand presence, Vasuma is already fast-moving across multiple European markets.

Why Vasuma works:

  • Strong and recognizable independent brand identity

  • Focused collections with consistent sell-through • Clean pricing and reliable reorders

  • Established presence and momentum across Europe • Solid digital visibility and professional brand support

  • Structured support and service for opticians

  • We are looking for established sales agents who:

  • Have strong relationships with independent opticians in their local market

  • Primarily work with independent optical stores, not chains or price-driven volume

  • Represent a well-curated brand portfolio with a clear design-led positioning

  • Can clearly explain how Vasuma fits their portfolio without overlap

  • Have strong market knowledge and a clear view of growth potential

  • Are motivated to build a brand long-term with realistic expectations

  • Are willing to prioritize Vasuma as a focused brand

  • Work with a structured and professional sales approach

  • Communicate clearly, focusing on product value rather than hype

  • Respect pricing discipline and an optician-first business model

Contact co-founder Lars Malmsten, lars@vasuma.com, +46732420901

Also available for appointments at Mido Academy, stand 6 AY49

 
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