Agbassio to Debut at LAB Academy, MIDO Milano 2026

Prestigious Japanese eyewear shaped by wisdom

This January, something quieter but far more deliberate enters the LAB Academy at MIDO Milano. Agbassio is a new prestige eyewear brand crafted entirely in Japan, created for optical retailers who curate with intention rather than impulse. In a market driven by noise and overexposure, Agbassio introduces a different kind of luxury, measured, thoughtful, and rooted in character.

Agbassio does not arrive as a trend. It arrives as a position.

A brand built on wisdom and quiet authority

Agbassio is rooted in a belief as old as storytelling itself, that with wisdom comes quality. The name derives from the Caucasian word Agbas, meaning the grey-haired man, a symbol of the wise elder whose authority is earned, not announced. Honour, credibility, and restraint are not marketing terms here, they are the foundation of the brand.

The philosophy is captured in the words For the chosen view. Agbassio speaks to those who value clarity over excess and presence over decoration. These frames are not designed to impress at first glance, but to reveal character over time.

Seven archetypes, one philosophy

The debut collection consists of seven models, each embodying a distinct expression of wisdom. The Judge balances authority with composure. The Architect brings structure and foresight. The Professor reflects analytical depth and quiet strength. The Visionary looks forward without losing grounding. The Diplomat is refined and attentive. The Strategist is sharp, confident, and precise. The Philosopher is timeless, reflective, and deliberate.

Together, these archetypes form a collection built around human character rather than seasonal trends.

Japanese craftsmanship without compromise

Every Agbassio frame is produced in Japan to the highest standards of precision and finish. Premium Japanese acetate and titanium form the base of the collection, combined with drill-through seven-barrel hinges finished in gold. Titanium models are elevated with palladium, while acetate frames are sculpted with clean, architectural balance.

Nothing is excessive. Every detail is intentional. True prestige is quiet and exact.

A considered opportunity for retailers

The debut at LAB Academy offers retailers the rare opportunity to be among the first worldwide to introduce Agbassio to their clientele. Before global expansion begins, this early positioning provides a meaningful advantage for stores that value differentiation through substance, not volume.

Agbassio will be presented at the LAB Academy, Pavilion 6, Stand AY42, MIDO Milano 2026. Discover it before the others do, and become part of the chosen view.

Agbassio. For the chosen view.

agbassio.com