Tejesta, the artisanal eyewear brand announces the grand opening of their first concept store located at the heart of Boston’s luxury shopping district, Newbury Street. The new space signiﬁes a major step for Tejesta’s expansion as an eyewear brand with their first foray into the brick and mortar retail experience.

The store will showcase Tejesta’s complete range of eyewear collections including sunglasses and optical frames, limited-edition pieces exclusive to the Boston location, and a multi-use lounge space. Designed as a place to unwind and immerse visitors into Tejesta’s inspirations, the lounge is anchored by a large-scale commissioned work by Los Angeles-based artist Wes Lang and features scents, objects, artwork and unique inspirational elements that inﬂuence the brand’s designs.

“Opening our first brick and mortar space on Newbury Street is a huge step for Tejesta,” said Jonathan Oberti, Founder of Tejesta. “Boston’s international and creative communities as well as Newbury Street’s provenance make it a perfect setting for the brand. With this new concept store, we’re excited to share Tejesta’s energy with the city.”

Operations of the store will be managed in collaboration with Soma Optical, Boston’s premier multi-brand eyewear destination. Through the collaboration, customers will experience personalized service and a sense of discovery with the store’s team of seasoned eyewear experts.

“This collaboration with Tejesta felt perfectly aligned for SOMA. Jonathan and I share a creative vision, and it’s an honor to be a part of this chapter,” said Christos Karabelas, Founder of SOMA Optical. “Sometimes when the universe points the way, you follow.”

To celebrate the opening, Tejesta will host a launch event at the store on June 7th from 4 to 9pm. Guests are invited to interact with the new collection, meet Tejesta’s team, and learn about the inspirations behind each unique piece all while enjoying bites, drinks, and live music.

Tejesta’s Boston concept store is located at 250 Newbury Street and open Thursday to Saturday from 12 to 6pm, and Sundays from 12 to 5pm. Customers are invited to visit and experience the unique fusion of design, artisanal quality, and flair that Tejesta embodies.

To learn more about Tejesta, visit www.tejesta.com and follow @Tejesta on IG.

ABOUT TEJESTA

Tejesta is a design-centered eyewear brand based in Miami, FL, inspired by a diverse range of influences and driven by a vision to create collectible, wearable art. Our spectacles embody the rugged spirit of the American West and the elegance of Art Deco, crafted for those who seek distinction and quality. We create small-batch collections, each crafted with intention and care—ephemeral in their exclusivity—merging personal identity with imaginative expression. Our frames honor the icons of the past while embracing the aesthetics of the future, combining artisanal craftsmanship with advanced production methods. Tejesta frames are made from custom-made acetate, a renewable, hypoallergenic material sourced from high-end suppliers in Italy and Japan, along with newly designed titanium frames for lightweight durability. These materials harmonize to create luxury eyewear that balances timeless craftsmanship with modern innovation, offering unmatched strength, flexibility, and a superior fit.

ABOUT SOMA OPTICAL

SOMA Optical is an independently-owned optical boutique located in Boston’s South End neighborhood. At SOMA, we specialize in the curation of unique frames from around the world and celebrate the artisans who have decided to make glasses their craft.