J.F. REY > From Him To Her. United By Design.
J.F. REY - SILMO Paris 2026
For this new edition of SILMO Paris, J.F. REY presents a collection that explores design complementarity as a true creative playground. New concepts and fresh interpretations of the brand’s most iconic men’s signatures come together within a shared creative vision, where masculine and feminine become two distinct expressions of a single creative identity.
Through new combinations of lines, proportions, materials, details and construction techniques, the brand continues to evolve the design and style of its concepts while preserving their distinctive codes and individual identities. The Sledge line now opens up to a feminine interpretation in titanium JF3173, while the new JF3161 reimagines the iconic metal lining of the Double Combi in a lighter, more streamlined silhouette.
This cross-collection approach reflects a freer vision of J.F. REY design: evolving without repeating, reinterpreting without compromising, bringing together without standardising. It also comes to life in the new communication campaign, which features couples and turns the idea of union into a strong creative manifesto.
An evolution that opens up new perspectives for the collections to come.
Discover new J.F. REY collection at SILMO Paris – Hall 7, Stand C141
ABOUT J.F. REY
The story of an independent and visionary brand.
Founded in Marseille in 1985, J.F. Rey has become an international reference in eyewear design. Combining craftsmanship, technological innovation, and bold style, the brand is renowned for its distinctive, colorful frames, celebrated with over 20 prestigious awards. Present in more than 50 countries with its own in-house design studio, it embraces an experimental and avant-garde approach, blending excellence, elegant irreverence, and creativity.
