GIGI STUDIOS PRESENTS IN THE RAW, FEATURING ERIN WASSON SEEN BY GORKA POSTIGO

For this season, Erin Wasson, a muse in contemporary fashion, reveals her most authentic side, stepping into her essence: raw, honest, without performance. Just Erin, in her purest form. Her steady gaze, her powerful body language, her restrained energy - everything about her resonates with a quiet elegance that transcends the image.

“I think that freedom can only come with time. Freedom is something that you fight for as well. Freedom is something that you work towards. Your idea of freedom and what that looks like for you - I believe your job is to design a world around you where you feel free as much as possible.” Erin Wasson.

IN THE RAW is a precise exploration of form, material, and character. A proposal that focuses on the construction of the frame - its structure, volume, and presence. We use lamination techniques to create subtle contrasts, chromatic interplay, and visual depth. Material combinations - acetate and metal—are crafted to achieve silhouettes that express without excess.

This campaign represents an evolution in our approach to design: more refined, more intentional. Each collection responds to its own universe, yet all are born from the same vision.

IN THE RAW is a design statement.

About GIGI STUDIOS

The story of GIGI STUDIOS is a testament to a passion for craftsmanship. A constantly evolving commitment, passed down from generation to generation, to meet the needs of a demanding and discerning audience.

From our beginnings in 1962 Barcelona to our current global presence, our dedication to craftsmanship and creative expression remains at the core of everything we do, offering quality and sophistication in an accessible way.

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