BRETT Eyewear unveils THE RX DUKE: the icon of speed, now prescription-ready

Following the success of its iconic model THE DUKE, BRETT Eyewear once again pushes the boundaries of design and technical innovation with the launch of THE RX DUKE. A solar frame with a radical DNA, now prescription-ready, designed for speed lovers, snow sports enthusiasts, and free spirits.

A true statement of boldness, THE RX DUKE retains the strong identity that made the original model so successful: a retro-sport style, direct inspiration from the automotive world, and an aesthetic fully dedicated to performance.

A STREAMLINE DESIGN, BUILT FOR ACTION

THE RX DUKE combines a neo-acetate front with ultra-thin 304 stainless steel temples, featuring a spatulated tip specially designed to fit perfectly under a motorcycle or ski helmet.

A key technical detail for those who live the mountains, speed, and action to the fullest.

The frame also adopts the signature codes of BRETT Eyewear’s Streamline collection: exposed bevels, bold lines, taut volumes, and a resolutely avant-garde aesthetic.

A 100% RX LENSES SUN FRAME

THE RX DUKE is fitted with DIVEL RX-lenses, compatible with optical mounting, featuring a blue anti-reflective coating and a hard coating for optimal durability.

Category 3 polarized lenses for maximum protection in strong sunlight

or

Category 0 lenses for low-light conditions, ideal for overcast or night-time use, with no interference from screens or dashboards

(depending on the color version)

THREE COLORS, THREE PERSONALITIES

THE RX DUKE C37 - Matte black front, silver temples, yellow Category 0 lenses.

Designed for low-light conditions, it enhances contrasts and delivers clear vision day and night.

THE RX DUKE C16 - Glossy khaki front with matte finish on the top bar, mirrored bronze Category 3 polarized lenses.

A frame born for speed, with strong character and technical elegance.

THE RX DUKE C19 - Glossy dark green front with matte finish on the top bar, copper temples, green gradient lenses.

The lens tints have been specially developed to match the acetate perfectly and create a true mask-like illusion.

With THE RX DUKE, BRETT Eyewear delivers a frame that more than ever embodies its vision: eyewear inspired by speed, boldness, and freedom, where design meets performance — with no compromise between style and functionality.

About BRETT Eyewear

BRETT Eyewear is a men’s eyewear brand inspired by the world of mechanics, iconic personalities, and a culture of pushing boundaries.

Each frame is conceived as a precision object and a statement of style, where advanced materials meet bold design.

Between heritage and innovation, BRETT Eyewear creates distinctive, durable pieces, deeply rooted in the masculine imagination.

DISCOVER the Brett Eyewear collection at the LOFT Eyewear Show in New York March 5-7, 2026.

brett-eyewear.com