NINE EYEWEAR model 2317 wins Red Dot for high quality design

NINE EYEWEAR has been awarded the prestigious and internationally acclaimed Red Dot Design Award 2017 in the category Product Design. The ‘Red Dot‘ has been given to model 2317, which is now amongst the winners of this year’s competition and will be displayed at the Red Dot Design Museum and in the Red Dot Design Yearbook 2017/2018.


About the Red Dot Design Award:

The Red Dot Award is one of the world’s largest design competitions and in order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into three disciplines; Product Design, Communication Design and Design Concept. The significance of the international design competition Red Dot Award, with its headquarter in Essen, Germany is well established internationally. It’s already more than 60 years ago that a jury convened for the first time to assess the best designs of the day. Since then an expert team has been awarding the seal of quality for good design and innovation to the outstanding designs of the year.

NINE model 2317

The frame is designed in Denmark and handcrafted by skilled Japanese artisans from a super thin (0,85 mm) beta titanium eye wire making the actual weight of the total frame, without the lenses, less than 9 grams. The temples are just 4,5 mm wide and made from a laser cut sheet of beta titanium just 0,7 mm thick. By using the flexible beta titanium, together with the distinctive nine eyewear rubber sleeves, the Japanese artisans found a way to ensure that the frame always stays in place during almost any sport events.

Technology, simplicity, functionality and fashion combined in one piece.



Leave a Reply