LOWERCASE unveils its debut collection, bringing eyewear design and production back to NYC
LOWERCASE has unveiled their core collection of frames, bringing back eyewear production to New York City. Their first full collection offers a unisex set of styles in a highly curated color palette, and focuses on a clean aesthetic with attention to detail.
Based out of the Brooklyn Army Terminal, the frames move through a 30-step process, incorporating both the latest manufacturing technologies and delicate hand work. Once the raw material arrives from Italy, they take ownership of every step in the process until the frames are ready to ship. Brian Vallario and Gerard Masci, co-founders, believe in the potential of domestic manufacturing. “The model has to be re-thought but we can absolutely make products locally again,” says Vallario.
The company’s vertical integration gives them a unique perspective on design and the potential for growth. Their passion lies in exploring the possibilities that manufacturing can bring to design when they are both done in-house.
LOWERCASE was founded by Gerard Masci and Brian Vallario in 2015 from the desire to create the highest quality acetate frames while redefining eyewear manufacturing in the US. The brand is committed to creating all of their frames in-house at the studio in the Brooklyn Army Terminal. The frames move through a 30-step process, incorporating both the latest manufacturing technologies and delicate hand work. They source only the best materials and tools to create a product that meets the highest standards