ic! berlin: Exclusive To The Americas

 

Fresh out of ic! berlin: screwless frames in a brand new material, new styles in classic materials, and exclusives to the Americas!

Inspired by the flexibility needed of someone with an on-the-go lifestyle, ic! berlin presents its first ever collection of rubber, a brand new range of sporty and bendy rubberized sunglasses that are up to the challenge of any activity of the wearer, in three brand new shapes.

Handmade in Berlin and treated with a polyurethane-based thermoplastic elastomer (TPE- U), rubber from ic! berlin strikes the perfect balance between high performance sports eyewear and high fashion sheet metal eyewear. TPE-U bends freely and easily with the frame, providing a bolder, more defined look without sacrificing ic! berlin’s famously flexible 0.5mm sheet metal.

 

How? A perforated sheet metal core is injection-molded with hot liquefied TPE-U, which as it cools and sets, solidifies into a remarkably elastic rubber. The perforations allow the TPE- U to flow through and surround the frame, attaching and adhering to itself securely in place. No glues, no hooks, no chance for anything to break or fall off. ic! berlin’s rubber eyewear is scratch resistant, heat resistant and suitable for wearers with latex allergies.

The three new styles in rubber are “Wipeout,” “Kingpin” and “Pulse” and each is available in four colorways – black, grey, dark green and marine blue.

 

Also making their debut this season is a selection of styles in ic! berlin’s popular, existing materials: stainless steel sheet metal and acetate. The new metal sunglasses include Carla L., Jonathan I. and Klimek P. The metal Rx frames include Crossley, Jens K., Paul R. and Sandy G. In hybrid (a mix of metal and acetate) Rx frames is Gert H. and the hybrid sunglasses that are new to the roster are Maira B. and Sunny.

 

Tailoring our designs for all types of personalities and occasions is nothing new for ic! berlin. We recently launched seven of our most popular metal styles in colorways and sizes that are exclusive to the Americas. Eye glass wearers of North and South America spoke and we listened. These colorways and smaller sizes directly answer a demand that we had from our customers. The styles that received an Americas exclusive look are David B., Lior A., Auf dem Flusse, S5 Friedrichstraße, Marie Small and Rast Small in Rx frames and Sissi in a sunglass frame.

Depending on the style, the MSRP for ic! berlin’s frames is between $479 – $600 USD and its frames can be purchased at boutique optical shops around the world.

www.ic-berlin.de

 

2 thoughts on “ic! berlin: Exclusive To The Americas

  1. After 16 yrs with Silhouette Optical, I’m looking for another line with an established customer base. My customer base is in LA & MS.For questions, call 225-892-6994.

  2. For 16 yrs I sold Silhouette Optical in my territory of Louisiana and Mississippi. Now I am looking for another brand to rep in my territory. In that time, my territory reached $1 Million three years 2007, 2014, 2015. For questions call me at 225-892-6994.
    Thanks, Christine Price

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