KIRK & KIRK LAUNCH EYEWEAR DISTRIBUTION COMPANY TO SUPPORT UK OPTICIANS
Eyewear company Kirk & Kirk are delighted to announce the launch of their distribution company; Kirk & Kirk Distribution. Established by Jason and Karen Kirk, this new arm to their business is designed to aid independent practices in the discovery of new eyewear brands.
The business has been created to support UK opticians in their pursuit of autonomy and independence, offering alternatives to the “big brands” that are already well represented in the UK.
Jason Kirk explained: “Too many opticians find it challenging to get to the international shows and discover new brands, or alternatives to the big brands that so many opticians already stock. They need options to distinguish themselves from their competitors and give clients a reason to visit their store, which is where Kirk & Kirk Distribution comes in.”
Jason and Karen, who celebrate their 25th anniversary of working in optics this year, will use this knowledge and understanding to offer market guidance and retail advice. They understand the importance of the independent optician within the UK market and aim to offer exciting brand alternatives that will allow stores to thrive.
Kirk & Kirk Distribution will be launching with the Italian sunglass brands EYEPETIZER and HAPTER as well as French brand BRUNO CHAUSSIGNAND. Practitioners will be able to view this trio of European brands and meet Andy Heslop, who will be representing them, at London’s 100% Optical trade show next month (4–6 February).
For more information, and to make an appointment to view any of the collections during 100% Optical, email Kirk & Kirk .